Agencja ITP was founded in 2016 by SEO practitioners who had spent years working on both the agency side and the client side. We knew the market inside out – we knew how link building worked, what traps were waiting for entrepreneurs looking for SEO publications, and above all – how many companies were burning their budgets on ineffective activities. Frustration with link marketplaces, where you buy „a pig in a poke” with no guarantee of quality or strategy, became the impulse to create something better.

Our idea was simple, but revolutionary in the Polish market: every client deserves an SEO publication strategy tailored to their industry, budget and business goals. We do not believe in a „one size fits all” approach. Before we suggest the first publication, we carefully analyze the client’s backlink profile, study the competition, check current rankings and identify gaps that can be filled with targeted guest posts.

At Agencja ITP we do not sell links. We create comprehensive publication strategies that take into account the backlink profile, industry topics, metrics of target portals and long-term ranking goals. Each article is written by experienced industry copywriters, and every portal in our database goes through rigorous verification – we check DA, DR, organic traffic, indexation, domain history and spam score.

At Agencja ITP we combine competencies in SEO strategy, expert copywriting and publisher relationship management. Data analysis from Ahrefs and Majestic is the foundation of every publication strategy, the content is prepared by industry copywriters matched to the topic of the portal, and direct relationships with 80+ portals in our database allow us to offer something no marketplace can provide – full service from analysis through to results reporting.

A data-driven approach is the foundation of our work. We do not guess, we do not rely on intuition. We analyze the client’s backlink profile before we propose any publication. We check what links the competition has, identify portals with the highest potential for a given industry and build a publication schedule that systematically strengthens the client’s domain authority. Monthly reports with concrete metrics allow us to optimize the strategy on an ongoing basis and maximize the return on investment.

After many years on the market we can say one thing with full conviction: an individual approach works. Clients come back to us for subsequent campaigns, and long-term relationships are the foundation of our work – this is the result of a strategy that delivers measurable results.